Read an article about Raymond Loewy. Interesting that I have not heard of him before. But then the title of the article was absolutely clickbait.
The Four-Letter Code to Selling Just About Anything
https://www.theatlantic.com/magazine/archive/2017/01/what-makes-things-cool/508772/
It dosent change that the article was good enough that I grudgingly fired up wordpress and decided to blog this.
In indian mythology Maya is important, pasting below from google search.
ma·yaˈmīə,ˈmäyə/nounHINDUISMnoun: maya
I always thought of Maya as simply illusions. Epitomized by the phrase “Sab Maya Hai!” or everything is an illusion.
But this one is different…it stands for Most Advanced Yet Acceptable.
It really is about how when we want to do something radically new we should always hook it to something familiar. Something that we know, that will allow us to take the leap towards the most advanced nature of new innovation.
Brilliant!
Samyeer Metrani 